podcast-marketing
Develop and manage podcast strategy, show notes, and distribution to improve discoverability.
Install
mkdir -p .claude/skills/podcast-marketing && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/17100" && unzip -o skill.zip -d .claude/skills/podcast-marketing && rm skill.zipInstalls to .claude/skills/podcast-marketing
Activation
This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.Key capabilities
- →Guide podcast strategy
- →Optimize podcast content for SEO
- →Plan podcast distribution
- →Suggest cross-promotion tactics
- →Develop repurposing plans for content
- →Provide SEO checklists for podcasts
How it works
The skill assesses the podcast's context, then provides guidelines and checklists for content strategy, distribution, SEO, cross-promotion, and repurposing.
Inputs & outputs
When to use podcast-marketing
- →Plan podcast strategy
- →Write show notes
- →Improve podcast SEO
About this skill
Content: Podcast
Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for audience, positioning, and content strategy.
Identify:
- Stage: Planning, launching, growing
- Format: Interview, solo, co-hosted, narrative
- Niche: Target audience, listener personas
- Goals: Downloads, authority, lead gen, repurposing
Content Strategy
| Element | Guideline |
|---|---|
| Niche focus | Define audience through listener personas; tailored content cuts through noise |
| Quality over gimmicks | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency |
| Episode structure | Intro, main content, CTA; consistent format aids retention |
Distribution & Discovery
| Channel | Share | Optimization |
|---|---|---|
| Search engines | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions |
| Podcast apps | ~28% | Title, description, cover art; category selection |
| Social media | ~24% | Clips, quotes, repurposed content |
| Word-of-mouth | ~16% | Cross-promotion, guest appearances |
Multi-channel: Repurpose across platforms to multiply discovery surface.
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
| Element | Guideline |
|---|---|
| Transcripts | Full or key-moment transcripts; indexable, accessible |
| Show notes | SEO-optimized; pull organic search traffic; include keywords naturally |
| Titles | ≤60 chars; keywords; engaging language |
| Descriptions | Episode-specific; keywords; voice-search friendly |
| Backlinks | Build links to show notes, guest posts, directory listings |
Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
Cross-Promotion & Partnerships
| Tactic | Use |
|---|---|
| Feed drops | Swap episodes with similar-sized podcasts |
| Ad swaps | Promote each other's shows |
| Guest appearances | Tap into pre-existing engaged audiences |
Repurposing
| Format | Use |
|---|---|
| Clips | Short-form for social (TikTok, YouTube Shorts, X) |
| Blog posts | Expand show notes; pillar content |
| Newsletter | Episode summaries, key takeaways |
| Quotes | Pull quotable moments for social |
Output Format
- Strategy (niche, format, distribution mix)
- SEO checklist (transcripts, show notes, schema)
- Launch checklist (cover art, description, category, RSS)
- Repurposing plan (clips, blog, newsletter)
Related Skills
- schema-markup: PodcastEpisode, PodcastSeries schema
- video-marketing: Video content; podcast-to-video repurposing
- copywriting: Show notes, episode descriptions, social copy
- content-marketing: Content strategy, repurposing framework
- youtube-seo: If publishing podcast to YouTube
When not to use it
- →When the user is asking for show notes generation (use article-content)
- →When the user is asking for video content marketing (use video-marketing)
Limitations
- →The skill does not generate show notes directly.
- →The skill focuses on discoverability and marketing, not audio production.
- →The skill relies on text-based content for SEO optimization.
How it compares
This skill provides a structured, complete framework for podcast marketing and discoverability, unlike ad-hoc content creation or promotion.
Compared to similar skills
podcast-marketing side by side with the closest alternatives in the catalog.
| Skill | Installs | Updated | Safety | Difficulty |
|---|---|---|---|---|
| podcast-marketing (this skill) | 0 | 4mo | No flags | Beginner |
| marketing-campaign-management | 0 | 3mo | No flags | Intermediate |
| marketing-ideas | 7 | 6mo | No flags | Beginner |
| content-strategy | 8 | 3mo | No flags | Beginner |
Try saying
Example prompts that trigger this skill in your AI assistant.
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