distribution-channels
A guide for distributing software products through third-party marketplaces, app stores, and cloud storefronts.
Install
mkdir -p .claude/skills/distribution-channels && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/19521" && unzip -o skill.zip -d .claude/skills/distribution-channels && rm skill.zipInstalls to .claude/skills/distribution-channels
Activation
This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.
When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.Key capabilities
- →Categorize distribution channels into direct and indirect models
- →Identify platform fit for browser extensions and plugins
- →Optimize marketplace listings for discoverability
- →Plan distribution strategy for cloud and enterprise SaaS
- →Configure product links for Pinterest Product Pins
How it works
The skill provides a framework for selecting and optimizing digital storefronts based on product type, such as cloud marketplaces for SaaS or app stores for mobile applications.
Inputs & outputs
When to use distribution-channels
- →Plan distribution strategy for a new Figma plugin
- →Determine requirements for Chrome Web Store listing
- →Compare marketplace options for B2B software
- →Strategy for AWS Marketplace integration
About this skill
Channels: Distribution Channels
Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Channel Types
| Type | Definition | Examples |
|---|---|---|
| Direct | Company sells via own assets | Website, eCommerce, sales team |
| Indirect | Third parties sell on your behalf | Marketplaces, app stores, resellers |
Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
Marketplace Categories
| Category | Platforms | Product fit |
|---|---|---|
| Design & collaboration | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
| Browser extensions | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
| Cloud & enterprise | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
| Mobile | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
| Vertical | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
| Developer | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
| AI | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
| Social commerce | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |
Pinterest Product Pins: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See pinterest-posts.
Listing Optimization
| Practice | Guideline |
|---|---|
| Reduce procurement friction | Vendor Insights, standard contracts; streamline enterprise buying |
| Pricing models | Free trials, pay-as-you-go, private offers for enterprise |
| Trust signals | Verified reviews, partner badges, clear taxonomy |
| Discoverability | Optimize for marketplace search; clear descriptions, tags |
| Co-sell | Partner with platform field teams when available |
Listing as asset: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.
Platform Selection by Product Type
| Product type | Prioritize |
|---|---|
| Design / collaboration | Figma, Canva, Adobe |
| Browser extension | Chrome, Firefox |
| Cloud / enterprise SaaS | AWS, GCP, Azure |
| Mobile app | App Store, Google Play, Microsoft Store |
| E-commerce | Shopify |
| Collaboration | Slack, Zoom |
| Developer tools | GitHub, WordPress |
| AI application | GPTs, emerging AI stores |
| E-commerce / templates | Pinterest Product Pins |
Related Skills
- directory-submission: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution
- integrations-page-generator: Integrations page content; marketplace listing drives discovery
- cold-start-strategy: Distribution as cold-start channel
- localization-strategy: Regional marketplaces by locale
Prerequisites
Limitations
- →Pinterest Product Pins require Product Schema or Pinterest Catalog
How it compares
This approach focuses on marketplace-specific storefront optimization rather than general marketing or curated directory submissions.
Compared to similar skills
distribution-channels side by side with the closest alternatives in the catalog.
| Skill | Installs | Updated | Safety | Difficulty |
|---|---|---|---|---|
| distribution-channels (this skill) | 0 | 4mo | No flags | Beginner |
| aeo | 0 | 2mo | Review | Intermediate |
| local-seo-execute | 0 | 4mo | No flags | Intermediate |
| trello | 41 | 2mo | Review | Beginner |
Try saying
Example prompts that trigger this skill in your AI assistant.
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