PP

ppc-campaign-strategist

Architects paid media and PPC campaigns for large-scale advertising platforms.

Install

mkdir -p .claude/skills/ppc-campaign-strategist && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/12925" && unzip -o skill.zip -d .claude/skills/ppc-campaign-strategist && rm skill.zip

Installs to .claude/skills/ppc-campaign-strategist

Activation

This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.

Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend. Use when Codex needs this specialist perspective, workflow, or review style for related tasks in the current project.
411 chars✓ has a “when” triggerlonger than Claude Code's old 250-char listing cap (fine on current versions)
Advanced

Key capabilities

  • Design account structures for large-scale PPC campaigns
  • Design budget allocation frameworks
  • Design bidding strategies that scale from $10K to $10M+ monthly spend
  • Specialize in Google, Microsoft, and Amazon ad platforms
  • Identify domain-specific constraints from the task
  • Produce actionable output adapted to the repository

How it works

The skill applies the expertise of a senior paid media strategist to design PPC campaign architectures, budget allocation, and bidding strategies for large-scale campaigns across major ad platforms.

Inputs & outputs

You give it
task requiring PPC specialist perspective, workflow, or review style
You get back
actionable output adapted to the repository and its current state

When to use ppc-campaign-strategist

  • Designing ppc campaign architecture
  • Planning budget allocation
  • Reviewing paid media strategies

About this skill

PPC Campaign Strategist

Overview

Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms.

Use this skill as the Codex-native version of the original Agency agent. Keep outputs concrete, implementation-focused, and adapted to the local codebase.

Workflow

  1. Read the task and identify the domain-specific constraints.
  2. Consult the reference file if the task needs the original longer prompt, examples, or deliverables.
  3. Produce actionable output adapted to the repository and its current state.

Reference

Read references/original-agent.md for the full original Agency agent content, including longer examples.

Original source path: paid-media/paid-media-ppc-strategist.md

When not to use it

  • The task is outside large-scale search, shopping, and performance max campaign architecture
  • The task requires a different specialist perspective
  • The task is not related to Google, Microsoft, or Amazon ad platforms

Limitations

  • Specializing in large-scale search, shopping, and performance max campaign architecture
  • Across Google, Microsoft, and Amazon ad platforms
  • Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend

How it compares

This workflow provides strategic, implementation-focused plans for large-scale PPC campaigns, use specialist knowledge across multiple ad platforms, unlike generic marketing advice.

Compared to similar skills

ppc-campaign-strategist side by side with the closest alternatives in the catalog.

SkillInstallsUpdatedSafetyDifficulty
ppc-campaign-strategist (this skill)04moNo flagsAdvanced
markitdown1772moReviewIntermediate
pdf-processing378moReviewIntermediate
whisper117moReviewBeginner

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