trend-research
Social media trend and culture research tool.
Install
mkdir -p .claude/skills/trend-research && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/253" && unzip -o skill.zip -d .claude/skills/trend-research && rm skill.zipInstalls to .claude/skills/trend-research
Activation
This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.
Use when identifying cultural moments, audio trends, memes, or creatorKey capabilities
- →Scan platform signals from TikTok and X
- →Score trend relevance based on brand fit and risk
- →Monitor creator ecosystem and UGC submissions
- →Archive trend source links and creative hooks
- →Generate approval checklists for social content
How it works
Uses a manual research framework to score trends against specific risk/relevance sliders and log them in a tracking system.
Inputs & outputs
When to use trend-research
- →Identify trending audio for social
- →Research cultural moments for campaigns
- →Score trend relevance
About this skill
Trend Research & Culture Listening Skill
When to Use
- Planning reactive or moment-based content.
- Refreshing creative direction for campaigns that feel stale.
- Arming leadership/content teams with timely POVs.
Framework
Inputs to Monitor
- Platform Signals – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
- Industry Signals – Gartner/Forrester briefings, customer communities, competitor feeds.
- Audience Signals – social listening alerts, community polls, support tickets.
- Creator Ecosystem – emerging creators, UGC submissions, partner pitches.
Research Process
- Daily 15-minute scan per priority platform.
- Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
- Score trends by relevance (brand fit, persona interest, risk level).
- Recommend activation concept + guardrails (tone, compliance, required approvals).
- Pair with content team to storyboard adaptations and distribution timing.
Templates
- Trend bulletin (description, platform, example links, recommended angle).
- Approval checklist (brand, legal, partner).
- Creator shortlist with outreach status.
- “Trend viability” scoring sheet with fit/risk/shelf-life sliders.
Tips
- Always capture source links/media for archival.
- Flag trends that conflict with brand safety or regulated messaging before adoption.
- Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.
When not to use it
- →Predicting long-term market trends outside social media
- →Automating actual content creation or asset generation
Limitations
- →Subjective scoring requires high-context human input
- →Requires daily manual scanning of data sources
How it compares
Standardizes the subjective process of trend spotting into a repeatable framework with safety scoring.
Compared to similar skills
trend-research side by side with the closest alternatives in the catalog.
| Skill | Installs | Updated | Safety | Difficulty |
|---|---|---|---|---|
| trend-research (this skill) | 8 | 8mo | No flags | Beginner |
| linkedin-sales-navigator-alt | 23 | 2mo | No flags | Intermediate |
| market-research-reports | 38 | 7mo | Review | Advanced |
| annas-archive-ebooks | 22 | 7mo | Review | Beginner |
Try saying
Example prompts that trigger this skill in your AI assistant.
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