local-seo
Tools and guidelines for improving local search ranking and managing local business listings.
Install
mkdir -p .claude/skills/local-seo && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/18179" && unzip -o skill.zip -d .claude/skills/local-seo && rm skill.zipInstalls to .claude/skills/local-seo
Activation
This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.Key capabilities
- →Audit NAP consistency for local businesses
- →Provide strategies for Google Business Profile optimization
- →Build local citations on priority directories
- →Identify incorrect, outdated, or duplicate citation entries
- →Classify business type and location for tailored advice
- →Offer a GBP optimization checklist
How it works
The skill assesses a business's local SEO by checking NAP consistency, providing Google Business Profile optimization guidelines, and prioritizing local citation building based on business type and existing listings.
Inputs & outputs
When to use local-seo
- →Optimizing for local search
- →Fixing NAP inconsistencies
- →Setting up local citations
About this skill
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify:
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
When not to use it
- →For optimizing location pages, use programmatic-seo
- →When the user is not focused on local search optimization
- →When the user is not interested in Google Business Profile or local citations
Limitations
- →It focuses on local SEO, not general SEO
- →It requires business type and location information for tailored advice
- →It does not cover programmatic SEO for location pages
How it compares
This skill provides a structured audit and actionable recommendations for local SEO, focusing on NAP consistency and GBP optimization, unlike general SEO advice which may not address local specifics.
Compared to similar skills
local-seo side by side with the closest alternatives in the catalog.
| Skill | Installs | Updated | Safety | Difficulty |
|---|---|---|---|---|
| local-seo (this skill) | 0 | 1mo | No flags | Intermediate |
| content-trend-researcher | 30 | 9mo | Review | Intermediate |
| seo-audit | 29 | 6mo | No flags | Intermediate |
| seo | 0 | 3mo | No flags | Advanced |
Try saying
Example prompts that trigger this skill in your AI assistant.
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