linkedin-post

LinkedIn Post Generator

Create high-performing LinkedIn posts that match your voice, resonate with your audience, and drive meaningful engagement.

Before Writing

1. Read context profiles:

   • /context/voice-dna.json - Match the user's voice
   • /context/icp.json - Write for the target audience
   • /context/business-profile.json - Reference offerings when relevant

2. Check for source material in /knowledge/ if repurposing content

LinkedIn Post Frameworks

Framework 1: Hook → Story → Lesson → CTA

[HOOK - Stop the scroll, 1-2 lines]

[STORY - Personal experience or observation, 3-5 short paragraphs]

[LESSON - Key takeaway, 1-2 lines]

[CTA - Engagement question or action]

Framework 2: Contrarian Take

[CONTROVERSIAL STATEMENT]

[WHY MOST PEOPLE ARE WRONG]

[THE REAL TRUTH]

[WHAT TO DO INSTEAD]

[CTA]

Framework 3: List Post

[HOOK - Promise of value]

[NUMBER] things I learned about [TOPIC]:

1. [Point + brief explanation]
2. [Point + brief explanation]
3. [Point + brief explanation]
...

[CLOSING THOUGHT]

[CTA]

Framework 4: Before/After Transformation

[TIME PERIOD] ago, I [OLD STATE].

Today, I [NEW STATE].

Here's what changed:

[KEY CHANGES - 3-5 points]

[LESSON FOR READER]

[CTA]

Framework 5: How-To Post

How to [ACHIEVE RESULT] (without [COMMON OBSTACLE]):

Step 1: [Action]
Step 2: [Action]
Step 3: [Action]

[WHY THIS WORKS]

[CTA]

Writing Guidelines

Hook Rules (First 1-2 lines)

• Must stop the scroll
• Create curiosity or tension
• Avoid clickbait that doesn't deliver
• Options:
  • Bold statement
  • Surprising statistic
  • Contrarian opinion
  • Relatable problem
  • Intriguing question

Formatting Rules

• Short paragraphs (1-3 lines max)
• Plenty of white space
• Use line breaks liberally
• Avoid walls of text
• Bold sparingly for emphasis

Engagement Drivers

• End with a question when possible
• Share genuine opinions (not generic advice)
• Include specific numbers and examples
• Tell stories, not lectures
• Show vulnerability when appropriate

What to Avoid

• Generic motivational content
• Obvious humblebrags
• Fake engagement tactics
• Overused phrases ("I'm excited to announce...")
• Pure self-promotion without value

Output Format

When creating a LinkedIn post:

1. Present the post with proper formatting
2. Note which framework was used
3. Explain why certain choices were made for voice/audience
4. Offer 2-3 alternative hooks if requested

Character Guidelines

• Ideal length: 1,200-1,500 characters
• Maximum: 3,000 characters (LinkedIn limit)
• Hook: Under 150 characters (visible before "see more")

Examples of Strong Hooks

• "I lost $50,000 on my first business. Here's the lesson that was worth every penny:"
• "Most LinkedIn advice is garbage. Here's what actually works:"
• "I used to work 80 hours a week. Now I work 25 and make 3x more."
• "The best career advice I ever got was from someone I almost didn't listen to."
• "Unpopular opinion: [contrarian take on industry norm]"

Post-Creation Checklist

Before delivering the post, verify:

• Hook creates curiosity (would you click "see more"?)
• Voice matches the user's voice DNA
• Content provides genuine value
• Formatted for easy scanning
• Has clear CTA or engagement prompt
• Not overly promotional
• Specific, not generic