geo-fundamentals
Strategies and content patterns to improve visibility and citation in AI-powered search results.
Install
mkdir -p .claude/skills/geo-fundamentals && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/1665" && unzip -o skill.zip -d .claude/skills/geo-fundamentals && rm skill.zipInstalls to .claude/skills/geo-fundamentals
Activation
This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).Key capabilities
- →Generate article schema with dates
- →Implement FAQPage schema markup
- →Incorporate expert credentials and titles
- →Structure content for AI extraction via tables
- →Create question-based headings for semantic matching
How it works
Applies a structured content checklist to align text with RAG retrieval factors and search engine entity recognition signals.
Inputs & outputs
When to use geo-fundamentals
- →Optimize content for ai search visibility
- →Improve citation frequency in perplexity
- →Structure content for ai extraction
- →Generate faq sections for ai engines
About this skill
GEO Fundamentals
Optimization for AI-powered search engines.
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO |
|---|---|---|
| Goal | #1 ranking | AI citations |
| Platform | AI engines | |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
2. AI Engine Landscape
| Engine | Citation Style | Opportunity |
|---|---|---|
| Perplexity | Numbered [1][2] | Highest citation rate |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
3. RAG Retrieval Factors
How AI engines select content to cite:
| Factor | Weight |
|---|---|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |
4. Content That Gets Cited
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
5. GEO Content Checklist
Content Elements
- Question-based titles
- Summary/TL;DR at top
- Original data with sources
- Expert quotes (name, title)
- FAQ section (3-5 Q&A)
- Clear definitions
- "Last updated" timestamp
- Author with credentials
Technical Elements
- Article schema with dates
- Person schema for author
- FAQPage schema
- Fast loading (< 2.5s)
- Clean HTML structure
6. Entity Building
| Action | Purpose |
|---|---|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine |
|---|---|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |
Access Decision
| Strategy | When |
|---|---|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
8. Measurement
| Metric | How to Track |
|---|---|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
9. Anti-Patterns
| ❌ Don't | ✅ Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
Script
| Script | Purpose | Command |
|---|---|---|
scripts/geo_checker.py | GEO audit (AI citation readiness) | python scripts/geo_checker.py <project_path> |
When not to use it
- →Optimizing for traditional Google keyword ranking
- →Purely promotional or brand-centric landing pages
- →Creating non-text media assets
Prerequisites
Limitations
- →Requires manual validation of authoritative sources
- →Performance depends on content depth
How it compares
It prioritizes citation metrics and entity relevance for AI models instead of targeting traditional page-rank algorithms.
Compared to similar skills
geo-fundamentals side by side with the closest alternatives in the catalog.
| Skill | Installs | Updated | Safety | Difficulty |
|---|---|---|---|---|
| geo-fundamentals (this skill) | 3 | 6mo | Review | Intermediate |
| seo-optimizer | 33 | 7mo | No flags | Intermediate |
| seo-content-writer | 24 | 4mo | No flags | Beginner |
| content-creation | 22 | 5mo | No flags | Beginner |
Try saying
Example prompts that trigger this skill in your AI assistant.
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