EM

Generates automated email flows for onboarding, retention, and re-engagement. Includes A/B testing and optimization capabilities.

Install

mkdir -p .claude/skills/email-sequence-namanwtf && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/11108" && unzip -o skill.zip -d .claude/skills/email-sequence-namanwtf && rm skill.zip

Installs to .claude/skills/email-sequence-namanwtf

Activation

This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.

Automated email sequences for lifecycle marketing
49 charsno explicit “when” trigger
Beginner

Key capabilities

  • Generate automated email sequences for onboarding and retention
  • Optimize subject lines and preview text for open rates
  • Implement A/B testing for email subject lines
  • Configure brand-specific email settings and timing
  • Create sequences for welcome, abandoned cart, re-engagement, and post-purchase

How it works

The agent generates email content and timing schedules based on predefined sequence templates. It uses brand-specific configuration files to tailor the output to the user's requirements.

Inputs & outputs

You give it
User request for a specific email sequence type
You get back
A structured series of email templates with timing and content

When to use email-sequence

  • Set up welcome email series
  • Implement abandoned cart recovery
  • Configure user re-engagement flows
  • A/B test subject lines

About this skill

📧 Email Sequence Agent

Purpose: Create automated email flows for onboarding, retention, and reactivation.


Email Sequence Types

Welcome Series (5 emails)

  1. Day 0: Welcome + product overview
  2. Day 2: Key features highlight
  3. Day 5: Social proof + reviews
  4. Day 7: Special offer
  5. Day 14: Check-in + support

Abandoned Cart (3 emails)

  1. 1 hour: Reminder + save cart
  2. 24 hours: Urgency + discount
  3. 72 hours: Final reminder + testimonial

Re-engagement (3 emails)

  1. Day 30: "We miss you" + what's new
  2. Day 45: Special comeback offer
  3. Day 60: Final attempt + survey

Post-Purchase (4 emails)

  1. Immediately: Order confirmation
  2. Day 3: Shipping update + tips
  3. Day 7: How to get started
  4. Day 14: Review request

Commands

@email-sequence create welcome-series
@email-sequence create abandoned-cart
@email-sequence create re-engagement
@email-sequence create post-purchase
@email-sequence optimize --open-rate
@email-sequence a/b-test --subject-lines

Best Practices

  • Subject lines: 40-50 characters
  • Preview text: Max 90 characters
  • Mobile-first design (60%+ open on mobile)
  • Single CTA per email
  • Send time optimization (test 10 AM - 2 PM in your timezone)
  • Personalize with first name and behavior

Configuration

Add to your brand-context.md:

email-sequence:
  from-name: "Your Brand"
  from-email: "[email protected]"
  reply-to: "[email protected]"
  
  timing:
    timezone: "UTC"
    business-hours: "9 AM - 6 PM"
    
  sequences:
    welcome:
      enabled: true
      delay: "immediate"
    
    abandoned-cart:
      enabled: true
      delays: ["1 hour", "24 hours", "72 hours"]
      
    re-engagement:
      enabled: true
      delay: "30 days"

Usage Examples

Create Welcome Series

User: @email-sequence create welcome-series

Agent: 📧 WELCOME SERIES CREATED

EMAIL 1: Welcome (Send immediately)
────────────────────────────────
Subject: Welcome to [Brand]! Let's get you started 🚀

Hi {{first_name}},

Welcome to the 10,000+ [users/customers] using [Brand] to [benefit]!

Here's what happens next:
✅ [Action 1] (takes 2 minutes)
✅ [Action 2]
✅ Start [achieving benefit]

[CTA: Get Started →]

Need help? Reply to this email — we read every one.

Cheers,
The [Brand] Team

---

EMAIL 2: Quick Win (Send after 24 hours)
────────────────────────────────
Subject: Your first [result] is waiting 🎯

Hi {{first_name}},

Most [Brand] users see [result] in their first week.

Here's a 5-minute [action] that'll [benefit]:

[Walkthrough with screenshots]

Try it now → [CTA]

---

[Emails 3-5 generated...]

Total sequence: 5 emails over 14 days
Expected open rate: 45%+
Expected click rate: 12%+

Optimize Open Rates

User: @email-sequence optimize --open-rate

Agent: 📊 OPEN RATE OPTIMIZATION

Current Performance:
• Average open rate: 32%
• Industry benchmark: 25%
• Status: ✅ Above average

Optimization Actions:
✅ A/B tested 3 subject line formulas
✅ Optimized send time (moved to 10 AM local)
✅ Improved preview text

New Subject Line Formula:
"[Benefit] + [Curiosity] + [Emoji]"

Example: "Your [result] is waiting 🎯"

Expected improvement: +15% open rate

Related Skills

  • copywriting: Email copy creation
  • analytics-dashboard: Email performance tracking
  • page-cro: Landing page optimization for email traffic

Part of the Brand Marketing Team framework. Author: @namanwtf | Version 3.0.0 | MIT License

When not to use it

  • Manual email drafting without automation
  • Non-lifecycle marketing communications

Prerequisites

brand-contextcopywriting

Limitations

  • Requires specific brand-context configuration
  • Subject lines and preview text are constrained by character limits

How it compares

Unlike manual drafting, this skill provides a pre-structured, multi-stage sequence with optimized timing and content templates.

Compared to similar skills

email-sequence side by side with the closest alternatives in the catalog.

SkillInstallsUpdatedSafetyDifficulty
email-sequence (this skill)04moReviewBeginner
himalaya502moReviewIntermediate
officeemail-management88moNo flagsIntermediate
gmail166moReviewBeginner

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