Strategy and design framework for high-conversion automated email sequences.
Install
mkdir -p .claude/skills/email-sequence-h4d3zs && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/9769" && unzip -o skill.zip -d .claude/skills/email-sequence-h4d3zs && rm skill.zipInstalls to .claude/skills/email-sequence-h4d3zs
Activation
This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.Key capabilities
- →Design onboarding and welcome email sequences
- →Structure lead nurture and re-engagement campaigns
- →Define conversion goals and audience segmentation
- →Apply subject line and preview text strategies
- →Implement triggered email logic based on user behavior
How it works
The skill applies knowledge modules to structure email sequences based on specific conversion goals and audience triggers. It provides design guidance for individual emails within a sequence to ensure value delivery and clear paths forward.
Inputs & outputs
When to use email-sequence
- →Setting up onboarding emails
- →Designing a lead nurture sequence
- →Optimizing re-engagement flows
About this skill
Email Sequence Design
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Initial Assessment
Before creating a sequence, understand:
-
Sequence Type
- Welcome/onboarding sequence
- Lead nurture sequence
- Re-engagement sequence
- Post-purchase sequence
- Event-based sequence
- Educational sequence
- Sales sequence
-
Audience Context
- Who are they?
- What triggered them into this sequence?
- What do they already know/believe?
- What's their current relationship with you?
-
Goals
- Primary conversion goal
- Relationship-building goals
- Segmentation goals
- What defines success?
Core Principles
🧠 Knowledge Modules (Fractal Skills)
1. 1. One Email, One Job
2. 2. Value Before Ask
3. 3. Relevance Over Volume
4. 4. Clear Path Forward
5. Sequence Length
6. Timing/Delays
7. Subject Line Strategy
8. Preview Text
9. Welcome Sequence (Post-Signup)
10. Lead Nurture Sequence (Pre-Sale)
11. Re-Engagement Sequence
12. Onboarding Sequence (Product Users)
13. Onboarding Emails
14. Retention Emails
15. Billing Emails
16. Usage Emails
17. Win-Back Emails
18. Campaign Emails
19. Onboarding
20. Retention
21. Billing
22. Usage
23. Win-Back
24. Campaigns
25. Structure
26. Formatting
27. Tone
28. Length
29. CTA Buttons vs. Links
30. Merge Fields
31. Dynamic Content
32. Triggered Emails
33. By Behavior
34. By Stage
35. By Profile
36. What to Test
37. How to Test
38. Metrics to Track
39. Sequence Overview
40. For Each Email
41. Metrics Plan
When not to use it
- →In-app onboarding flows
Limitations
- →Does not handle in-app onboarding content
- →Requires manual integration with email service providers
How it compares
Unlike generic email templates, this skill uses a fractal knowledge approach to align sequence structure with specific lifecycle stages and behavioral triggers.
Compared to similar skills
email-sequence side by side with the closest alternatives in the catalog.
| Skill | Installs | Updated | Safety | Difficulty |
|---|---|---|---|---|
| email-sequence (this skill) | 0 | 3mo | No flags | Intermediate |
| executing-marketing-campaigns | 11 | 7mo | Review | Intermediate |
| my-email-api | 0 | 1mo | Review | Intermediate |
| outbound-engine | 0 | 1mo | Review | Advanced |
Try saying
Example prompts that trigger this skill in your AI assistant.
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