DA

daily-budget-pacing-guard

Maintains Google Ads budget pacing against performance targets through daily analysis and adjustment.

Install

mkdir -p .claude/skills/daily-budget-pacing-guard && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/11619" && unzip -o skill.zip -d .claude/skills/daily-budget-pacing-guard && rm skill.zip

Installs to .claude/skills/daily-budget-pacing-guard

Activation

This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.

Daily budget pacing guardrail for Google Ads accounts. Use when comparing month-to-date spend vs plan and deciding budget increases, decreases, or reallocations.
161 chars✓ has a “when” trigger
Intermediate

Key capabilities

  • Compute month-to-date pacing by campaign.
  • Compare pacing with ideal linear spend curve.
  • Flag overspending campaigns with weak efficiency.
  • Flag underspending campaigns with strong efficiency.
  • Propose budget moves to reduce waste and increase profitable campaigns.
  • Apply approved budget changes and maintain an audit trail.

How it works

The skill computes month-to-date pacing, compares it to an ideal spend curve, flags campaigns, proposes budget adjustments, and applies approved changes.

Inputs & outputs

You give it
Google Ads account data, month-to-date spend, budget plan
You get back
pacing report, proposed budget deltas, applied budget changes

When to use daily-budget-pacing-guard

  • Optimizing campaign daily spend
  • Reallocating budget to high-performing campaigns
  • Preventing budget overspend
  • Reporting on spend pacing vs plan

About this skill

daily-budget-pacing-guard

Cadence

Daily

Objective

Keep monthly spend on target while protecting CPA/ROAS constraints.

Workflow

  • Compute month-to-date pacing by campaign and compare with ideal linear spend curve.
  • Flag overspending campaigns with weak efficiency and underspending campaigns with strong efficiency.
  • Propose budget moves: reduce waste first, then increase budgets on constrained profitable campaigns.
  • Apply approved changes with budget update tools and keep an audit trail.

Core MCP Tools

  • run_gaql_query
  • list_campaigns
  • list_campaign_budgets
  • update_campaign_budget
  • attach_campaign_budget

Expected Outputs

  • Pacing report with over/under status
  • Proposed budget deltas per campaign
  • Applied budget changes

Guardrails

  • Never increase budget on campaigns above target CPA without approval.
  • Cap daily budget change magnitude unless user asks otherwise.
  • Preserve shared budget intent when present.

When not to use it

  • When the user wants to increase budget on campaigns above target CPA without approval.
  • When the user wants to change daily budget magnitude beyond the cap without explicit instruction.

Limitations

  • Never increase budget on campaigns above target CPA without approval.
  • Cap daily budget change magnitude unless user asks otherwise.
  • Preserve shared budget intent when present.

How it compares

This skill automates the comparison of actual spend against a linear plan and proposes budget reallocations based on efficiency, which is more precise than manual budget adjustments.

Compared to similar skills

daily-budget-pacing-guard side by side with the closest alternatives in the catalog.

SkillInstallsUpdatedSafetyDifficulty
daily-budget-pacing-guard (this skill)05moNo flagsIntermediate
portfoliosyncing35moNo flagsIntermediate
binary-options06moReviewIntermediate
tax-return-cleanup04moReviewIntermediate

Try saying

Example prompts that trigger this skill in your AI assistant.

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