cro-methodology
A systematic, research-based framework for identifying why visitors don't convert and creating data-backed experiments to improve results.
Install
mkdir -p .claude/skills/cro-methodology && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/19545" && unzip -o skill.zip -d .claude/skills/cro-methodology && rm skill.zipInstalls to .claude/skills/cro-methodology
Activation
This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isn''t converting", "conversion rate", "A/B test", "why visitors leave", or "objection handling". Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.Key capabilities
- →Audit landing pages for conversion friction
- →Map user funnels to identify blocked arteries
- →Design evidence-based A/B tests
- →Create objection-handling copy
- →Calculate required sample sizes for tests
How it works
The methodology uses a 9-step process to research visitor behavior and objections, then systematically eliminates friction points through evidence-based experimentation.
Inputs & outputs
When to use cro-methodology
- →Audit a low-converting landing page
- →Design an evidence-based A/B test
- →Map user funnels for friction points
- →Create objection-handling copy
- →Evaluate page design against conversion principles
About cro-methodology
Provides a 9-step conversion rate optimization process to replace intuition with evidence. It uses funnel mapping and persuasion frameworks to audit websites and score performance on a 10-point scale.
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isn''t converting", "conversion rate", "A/B test", "why visitors leave", or "objection handling". Covers funnel mapping, persuasion assets, and objection/counter-objec
When not to use it
- →When seeking overall marketing strategy
- →When addressing general usability issues
Limitations
- →Never manipulate test results
- →Never cherry-pick data
How it compares
It replaces intuition and generic best practices with a customer-centric research framework that identifies why visitors leave.
Compared to similar skills
cro-methodology side by side with the closest alternatives in the catalog.
| Skill | Installs | Updated | Safety | Difficulty |
|---|---|---|---|---|
| cro-methodology (this skill) | 0 | 6mo | No flags | Intermediate |
| page-cro | 0 | 5mo | No flags | Advanced |
| google-analytics | 43 | 7mo | Review | Intermediate |
| app-store-optimization | 19 | 7mo | Review | Intermediate |
Try saying
Example prompts that trigger this skill in your AI assistant.
More by christophacham
View all by christophacham →You might also like
page-cro
foolhardy45
Analyze and optimize individual pages for conversion performance.
google-analytics
davila7
Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements. Use when the user asks about analytics, website metrics, traffic analysis, conversion rates, user behavior, or performance optimization.
app-store-optimization
davila7
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
analytics-tracking
davila7
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
developing-in-lightdash
lightdash
Build, configure, and deploy Lightdash analytics projects. Supports both dbt projects with embedded Lightdash metadata and pure Lightdash YAML projects without dbt. Create metrics, dimensions, charts, and dashboards using the Lightdash CLI.
seo-cannibalization-detector
sickn33
Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content.