Provides a structured framework for producing clear, credible, and conversion-oriented copy.

Install

mkdir -p .claude/skills/copywriting-brunolimaff-jpg && curl -L -o skill.zip "https://agentskills.codes/api/skills/download/18363" && unzip -o skill.zip -d .claude/skills/copywriting-brunolimaff-jpg && rm skill.zip

Installs to .claude/skills/copywriting-brunolimaff-jpg

Activation

This is the description your AI agent reads to decide when to run this skill — the better it matches your request, the more reliably it fires.

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1 chars · catalog descriptionno explicit “when” trigger
Intermediate

Key capabilities

  • →Gather mandatory context before writing copy
  • →Summarize copy brief for confirmation
  • →Apply core copywriting principles like clarity over cleverness
  • →Adhere to writing style rules for simple, active voice
  • →Structure page content with headline, subheadline, and CTAs
  • →Provide alternative headlines and CTAs with rationale

How it works

The skill enforces a mandatory context-gathering phase to understand page purpose, audience, product, and context. It then requires a copy brief summary for user confirmation before applying core copywriting principles and writing style rules to produce structured copy.

Inputs & outputs

You give it
Request for marketing copy for a specific page type and audience
You get back
Structured page copy with headlines, subheadlines, CTAs, and section content, along with alternatives and annotations

When to use copywriting

  • →Write landing page copy
  • →Create marketing content
  • →Define conversion strategy

About copywriting

Enforces a mandatory brief-gathering phase to ensure audience alignment and clear goals before drafting any copy.

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When not to use it

  • →When fabricating claims, statistics, testimonials, or guarantees
  • →When writing before understanding the audience
  • →When the copy feels clever but unclear

Limitations

  • →You may not fabricate claims, statistics, testimonials, or guarantees.
  • →Do NOT proceed until confirmation is given.
  • →No fabricated data or testimonials

How it compares

This skill mandates a structured, multi-phase approach starting with explicit context gathering and brief confirmation, preventing premature writing and ensuring alignment with user intent and business goals, unlike a direct copy generation

Compared to similar skills

copywriting side by side with the closest alternatives in the catalog.

SkillInstallsUpdatedSafetyDifficulty
copywriting (this skill)07moNo flagsIntermediate
humanizer909moNo flagsBeginner
ad-creative334moReviewBeginner
humanizer-zh409moNo flagsIntermediate

Try saying

Example prompts that trigger this skill in your AI assistant.

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